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Reducing Digital Account Opening Abandonment for Underserved Members: How Credit Unions Can Design Frictionless Membership Applications That Convert the Unbanked, Self-Employed, and First-Time Borrowers

Reducing Digital Account Opening Abandonment for Underserved Members: How Credit Unions Can Design Frictionless Membership Applications That Convert the Unbanked, Self-Employed, and First-Time Borrowers

Introduction: The Hidden Abandonment Crisis in Digital Account Opening Digital account opening is the single most important conversion event on a credit union website. It is the digital equivalent of a prospective member walking through the branch door, sitting down...